Szerző dc.contributor.author | Lee Jinhee | hu_HU |
Szerző dc.contributor.author | Cheong Hyuk Jun | hu_HU |
Elérhetőség dátuma dc.date.accessioned | 2024-05-15T10:00:20Z | |
Rendelkezésre állás dátuma dc.date.available | 2024-05-15T10:00:20Z | |
Kiadás dc.date.issued | 2024 | hu_HU |
Issn dc.identifier.issn | 2786-0736||2498-6275 | hu_HU |
Uri dc.identifier.uri | http://hdl.handle.net/20.500.12944/25112 | |
Kivonat dc.description.abstract | This study investigates the potential impact of consumer knowledge on inclination toward skepticism about pro-environmental advertising. Using the Persuasion Knowledge Model (PKM), the research explores the intricate interplay between three facets of consumer knowledge: persuasion, agent and topic knowledge, and consumer skepticism of pro-environmental advertising. The study also examines whether individuals’ prior experience of pro-environmental advertising and ecofriendly products contribute to the development of the three dimensions of consumer knowledge. Researchers administered online surveys to a cohort of U.S. consumer panellists, and subsequently subjected the gathered data to structural equation modelling. The research found that consumers with a heightened acumen in persuasion, agent, and topic knowledge exhibit a notably diminished degree of skepticism toward pro-environmental advertising. Additionally, individuals’ antecedent interactions with pro-environmental products enhance the depth of all three dimensions, whereas prior exposure to pro-environmental advertising appears predominantly to bolster persuasion knowledge alone. | hu_HU |
Nyelv dc.language | en | hu_HU |
Kulcsszó dc.subject | persuasion knowledge model | hu_HU |
Kulcsszó dc.subject | consumer knowledge | hu_HU |
Kulcsszó dc.subject | pro-environmental advertising | hu_HU |
Kulcsszó dc.subject | pro-environmental products | hu_HU |
Kulcsszó dc.subject | green advertising | hu_HU |
Kulcsszó dc.subject | advertising skepticism | hu_HU |
Cím dc.title | Exploring the Relationship between Consumer Knowledge and Skepticism towards Pro-Environmental Advertising: An Empirical Investigation | hu_HU |
Típus dc.type | folyóiratcikk | hu_HU |
Változat dc.description.version | kiadói | hu_HU |
Hozzáférés dc.rights.accessRights | nyílt hozzáférésű | hu_HU |
Doi azonosító dc.identifier.doi | 10.17646/KOME.of.10 | hu_HU |
Tudományág dc.subject.discipline | Társadalomtudományok | hu_HU |
Tudományterület dc.subject.sciencebranch | Társadalomtudományok/Állam- és jogtudományok | hu_HU |
Mtmt azonosító dc.identifier.mtmt | 34854653 | hu_HU |
Folyóirat dc.identifier.journalTitle | Public Governance, Administration and Finances Law Review | hu_HU |
Terjedelem dc.format.page | 1-16 | hu_HU |