Reshaping travel behaviour: how to overcome the commuting paradox?

Abstract

Recently the continually emerging internet and mobile revolution has had a fundamental societal impact which ultimately changed the ways, modes and devices of communication and mobility. Advances of internet platforms, smartphone and tablet applications, and the rise of social media platforms are becoming increasingly relevant in transport contexts. This paper addresses the need for avoiding the phenomena of the the commuting paradox, among which the travel-based multitasking could be a crucial opportunity. Based on a representative survey in March-April 2020 Hungary in order to identify the factors, attitudes and demands that influence the use of smart devices during frequent commuting the paper argues that the implementation of travel-based multitasking is influenced by a number of factors, of which labour market status and attitudes towards the adoption of new technologies are of key importance.