Author dc.contributor.author | Cevallos Stefany Mercedes | |
Availability Date dc.date.accessioned | 2023-04-12T10:19:24Z | |
Availability Date dc.date.available | 2023-04-12T10:19:24Z | |
Release dc.date.issued | 2022 | |
Issn dc.identifier.issn | 2786-0760 | |
Issn dc.identifier.issn | 2063-9058 | |
uri dc.identifier.uri | http://hdl.handle.net/20.500.12944/20412 | |
Abstract dc.description.abstract | This article analyses the role of urban marketing in the governance of local governments in Ecuador in line with the Organic Code for Regional, Autonomous and Decentralized Organization (COOTAD). The governance debate demonstrates the potential that local governments may have to assume the competence to attract Foreign Direct Investment (FDI). It also highlights the importance of urban marketing in the construction of Ecuador’s branding or of Ecuador’s image and its economic positioning in the regional and international sphere. The paper arrives at the conclusion that local government is coordinating commercial and institutional agendas to ensure economic, socio-political and technological development in Ecuador. | |
Language dc.language | en | |
Rent dc.publisher | Ludovika Egyetemi Kiadó | |
Keywords dc.subject | public administration | |
Keywords dc.subject | governance | |
Keywords dc.subject | urban marketing | |
Keywords dc.subject | local government | |
Keywords dc.subject | FDI | |
Keywords dc.subject | PPPs | |
Title dc.title | Rethinking Public Administration and the Importance of Urban Marketing | |
Type dc.type | folyóiratcikk | |
Date Change dc.date.updated | 2023-04-11T14:16:05Z | |
Version dc.description.version | kiadói | |
dc.rights.accessRights | nyílt hozzáférésű | |
Doi ID dc.identifier.doi | 10.32575/ppb.2022.4.5 | |
Discipline Discipline + dc.subject.discipline | Társadalomtudományok | |
dc.subject.sciencebranch | Társadalomtudományok/Állam- és jogtudományok | |
MTMT ID dc.identifier.mtmt | 33744098 | |
dc.identifier.journalTitle | Pro Publico Bono: Magyar Közigazgatás | |
dc.identifier.journalVolume | 10 | |
dc.identifier.journalIssueNumber | 4 | |
Scope dc.format.page | 78-91 | |
dc.identifier.journalAbbreviatedTitle | PRO PUBLICO BONO (2013-) | |
Place of publication dc.publisher.place | Budapest | |
Author institution dc.contributor.department | Közigazgatás-tudományi Doktori Iskola | |
Author institution dc.contributor.department | Közigazgatás-tudományi Doktori Iskola |